I don't know if many of you read Jonathan Schwartz's blog or not, so if you don't, you're in for a good read. For starters, Jonathan Schwartz is the only CEO in a Fortune 500 company to blog (Scott McNealy has handed over the keys and the position). Second, he blogs about what most of us care about: Open Source Software.
As CEO of Sun Microsystems, there is no doubt that there is a lot on his plate. He travels the world for conferences and speeches, implementations and openings, and yet has the time to sit down and write about it. He blogs about Java technology, OpenSolaris, Ubuntu, OpenOffice.org, enterprise servers, and a number of other technologies and applications. His posts are full of meat and value, and they are very interesting to read.
But, the point I really wanted to drive home, is he is a CEO that blogs. Think about it. What can this do for the company? Not only will you have employees reading the blog, and getting excited about technology, it brings the CEO on a closer level to the company and the consumer. All of the sudden, the CEO isn't some elusive, unknown super-power that graces his presence only when he feels like it. He's just one of the guys with a different role to play in the company. He's "one of us". It has always bothered me that the big names in business, like Bill Gates, Steve Jobs and others, don't blog. I really would be interested in reading what the CEO of Fortune 500 companies have to say about their business. Unfortunately, only six-percent of Fortune 500 companies have blogs.
In conclusion- read Jonathan Schwartz's blog.